PRESS

Introducing Seda OTURAN, the visionary behind the timeless and luxurious underwear brand, 25th Hour Lingerie.
A favorite of fashion magazines worldwide, her creations have earned admiration from renowned newspapers and magazines. Featured in GQ Italia, Grazia, Playboy, and more, her designs have captured the spotlight in the fashion world.

Her brand’s allure extends across the globe, gracing the pages of magazines like Teeth Magazine, Instyle Home, GIOIA, COEVAL, and ALMA MAGAZINE. Seda’s creations have also found their place in esteemed publications like Lui Magazine Italia, Popdam Magazine, SCHON MAGAZINE and The Blonde Salad, among others. Notably, her work resonates with diverse audiences, as seen in features in Kaltblut Magazine, White Magazine and Design Scene.

Seda’s journey continues to captivate readers with appearances in Lemile Magazine, Madame Magazine, SICKY, Nasty Magazine and more. Noteworthy mentions include Lusso Style Magazine, Squeeze-Magazine, Véro Magazine, Superhero Mag, Miasposa Magazine and Switch-Magazine. Her creations have adorned pages in Visual Impact Magazine, Lapalme Magazine, Cake-Mag, The Mint Magazine and SPLENDOR MAGAZINE, leaving an indelible mark.

Internationally recognized, Seda’s designs have graced the pages of AtlasMag, LOLA MAGAZINE, The Symbol (Russia), 100% Lingerie (Russia) and Just Butik (Russia). Her influence extends further to We Chat (China), BoBos (Italy), and Shopping Map (Italy).

Closer to home, Seda has been celebrated in Hürriyet Kelebek, Oldmag, MagForHer, Vogue Turkey, Elele and Cosmopolitan.

The allure of 25th Hour Lingerie has attracted celebrities from all corners of the world. Rosie Huntington Whiteley, a Victoria’s Secret angel, graced the cover of Vogue magazine wearing the “Femme Fatale” model from Seda’s Timeless collection. Notable figures like Ayşe Hatun Önal, Ayşe Kuçuroğlu, Bade İşçil and more proudly wear Seda’s creations. From Clizia Incorvaia and Didem Soydan to Deniz Akkaya and Çağla Şikel, Seda’s designs have found their way into the wardrobes of influential personalities.

Elegance meets flair as Le Donetella, Elena Barolo and Gildakoral Flora join the ranks of those who adore 25th Hour Lingerie. Celebrities like Mikaela Fotiadis, Sita Bellan, Pelin Akil, Nilperi Şahinkaya, Yasemin Allen, Selin Sekerci, Serel Yereli, Hande Doğandemir, Ezgi Mola and Sibel Arna radiate confidence in Seda’s creations. 

Seda’s impact continues with Nikita Pelizon, Meriç Küçük, Nil Ertürk, Senem Kuyucuoglu, Hande Can Yüce and Ege Kökenli, all of whom have embraced the 25th Hour Lingerie brand. The allure of Seda’s creations knows no bounds, captivating hearts and wardrobes worldwide.

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The unique feature of 25th Hour Lingerie, designed by Seda Oturan, is its offering of functional products and being Turkey's first luxury boutique lingerie brand. It was first recognized in Italy and then globally.

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