Seda Oturan is a results-driven professional with a robust background in the fashion industry. Holding a bachelor’s degree in Fashion Design and Textile Technologies, Seda has accumulated expertise as a freelance design consultant, fashion designer, fashion consultant, and lingerie designer. Seda’s career objectives involve actively seeking opportunities in design services, specifically focusing on fashion design and consulting. Her preferred locations include New York, Milan, London, Paris, and Istanbul. Demonstrating proficiency in fashion design, image consulting, and entrepreneurship, Seda has showcased her talents through her roles as the founder and fashion designer of 25th Hour Store & 25th Hour Lingerie by Seda Oturan. Her interests encompass Fashion Design, Fashion Consulting, Garment Manufacturing, Product Development, Fashion Shows, and Style Consultancy.

COLLECTIONS

Collections encompass a variety of products, with a focus on Limited Collections that showcase unique designs and Exclusive Collections specially designed for those seeking a sophisticated fashion experience.

The designer’s ideas have always been the distinctive feature of her designs. Here are the details of the collections from the 25th Hour Lingerie brand, consisting of functional designs where Seda Oturan skillfully balances visibility and concealment.

25th Hour Lingerie, SS2014-SS2015, Timeless Collection: The inaugural collection consists of 45 timeless designs. Every year, the best-selling models from this collection have been consistently repeated and produced.

25th Hour, SS2016, Island Collection: The second collection draws inspiration from female goddesses in Greek mythology, such as Medusa, and in Hebrew mythology, like Lilith. It flirts with romantic nets, delicate laces, and the pure colors of nature.

25th Hour, SS2017, Extra Hour Collection: In this collection, the brand’s philosophy shines through, offering an extra 25th hour in the details. The entire collection is composed of black. ‘The 25th Hour is an extra hour everyone wishes to have during the day.’ – Seda Oturan. Echobody, Merope bra, and Patmos bodysuit are born from this collection.

25th Hour SS2018, Swimwear Collection – (Swimwear Club): 25th Hour SS2018, The designer, a true island enthusiast, designs her bikini/swimwear collection inspired by the islands where she left her heart and soul, such as Bozcaada (Tenedos), La Palma, Lipsi Island, and more.

25th Hour SS2019 (New Year Collection): This exclusive capsule collection consists primarily of lace and bodysuits. With the motto ‘not just an underwear brand, but also ready-to-wear,’ the designer embarks on a journey. Thus, the brand transcends being merely lingerie, offering unique and original designs suitable for everyday wear. This collection was created in collaboration with national swimmer Arda Gürdal.

The sales of 25th Hour Lingerie collections take place at various stores such as YOOX, Galeries Lafayette, Brandroom, Excelsior, Harvey Nichols, Beymen, Shopigo, Petra Co, Beymen, Akmerkez (Mutlu Mikrop), Souq Dükkan Kanyon Mae Zae, and Beymen Wepublic. Additionally, the collections are accessible on the online e-commerce site 25thhourstore.com and sedaoturan.com (exclusive to the USA).