The 25th Hour Lingerie brand organized consecutive fashion shows for three years. In February 2017 at Sanremo Fashion Week and in 2018 at Milan Fashion Week, the brand had the opportunity to participate in fashion shows and presented its SS2015 and SS2016 collections to the Italian media. Additionally, the 25th Hour Lingerie brand organized a private fashion show at Quantıc and Cavalli Club Milano during the fashion week.